Shopify in 21 Days - Lesson 9: Store Design and Customization

Designing Your Shopify Store

Premium and Free Themes. Shopify offers a wide variety of themes with different functionalities and customization options. Depending on what your needs are you may find that a premium theme is best for your store. However, premium or free themes are generally very flexible and allow for a great deal of personalization.
Designing Sections. Themes are built with sections like header, footer, contact bar, slides, featured collections, and more. Each section can be customized by adding images, changing colors, and alignments. Sections can also be moved around or even removed from the page altogether.
Home Page vs Product Pages. On most themes your home page will have a different design than your category or product pages. Your contact and about us pages will also be designed separately.
Getting Images and Logos. A high converting store design will depend largely on great images and graphic design. If you're not proficient with graphic design I would suggest outsourcing the work on a freelancing website. If you need a source of royalty free images to use I suggest Burst by Shopify or Pixabay, both sites offer a great selection of stock images on wide variety of subjects.

Experiment with different themes. While themes can be customized, finding one that fits your brand easily can take time.
Experiment with fonts and images. Most themes can be customized with different fonts, colors, and images. Just because a theme doesn't seem to have been designed for your niche doesn't mean it can't work.
Experiment with your home and product pages. Your product pages are especially important as most paid traffic will be funneled through them.