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Shopify in 21 Days Lesson 12: Tracking with Google Analytics


Setting Up Google Analytics for Shopify

  • Creating a Google Account. You can't use Google Analytics without a general Google Account. Either login to your account or create a new one at myaccount.google.com. you may need to verify your account with a code via text message.
  • Creating a Analytics Account. Next once you have a google account head over to analytics.google.com, from here you will create your first property and view. A property is just a domain that you want to analyze and a view is like a section or piece of that data. Once you add your website info, the default "All Website Data" view will also be created. 
  • Implementing Google Analytics on Shopify. Now that the property is setup up their is a bit of code that you need to add to your site. Start by going to the Admin section on Google analytics. Under properties look for Tracking Info>Tracking Code. Here you'll find the Global Site Tag code. Copy and paste the code, head over to your Shopify panel under Sales Channels>Online Store>Preferences. Scroll down to the Google Analytics and paste in your code. Save your settings, your all setup!

Creating Goals and Tracking 


  • Creating a New Goal. Navigate to your property and in the view section click on the "Goals" section, press the button to create a new goal.
  • Goal Templates. There are four template categories revenue, acquisition, inquiries, and engagement. To measure revenue we can track how many visitors make a purchase and how they flowed through the website.
  • Funnel Tracking. By turning on funnel tracking and entering the steps as a user checks out you'll be able to see where buyers are abandoning their purchase and make improvements.
  • Assigning Value. You can also assign a dollar value to a goal conversion, this can be a calculated value or estimated based on industry averages. For example, you could place a dollar value on a new email subscription based on projected revenue.

Actionable Steps

  1. Sign up for Google Analytics and create a property for your Shopify store.
  2. Add the tracking code to your Shopify store.
  3. Explore the goal section and add any relevant goals you want to track.

Tomorrow's Lesson






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